“It’s Edible!” The Origin of Breakfast Cereal, Part Two

Ridiculous History

iHeartPodcasts

History, Society & Culture

4.3 • 4.4K Ratings

🗓️ 19 January 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant, at-times Machiavellian marketing moves that led cereal to glory... and ask how long those days may last.

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