This is an IHeart podcast.

Welcome back to a numbers game with Ryan Grodowski.

Thank you all for being here on this Thursday episode.

So we have two things to really get to.

One being the most important political story that no one is talking about.

And then the other one will be polling, which I'll get to in a second. But first for the major political story, it doesn't

updoing anything with President Trump or a campaign per se. It has to do with Apple and their new iOS

system. Apple's preparing to launch iOS 26, which is the latest upgrade to their operating system.

One of the new features is that all text messages from unrecognized numbers are put into a spam folder on your phone,

and you will not be notified, kind of like how email works.

Well, only numbers that are in your contact list or you have contacted first, you'll receive a notification for.

This is going to affect a lot of industries.

It's going to affect restaurants who text you that your table is ready.

It will affect doctors offices that text you say confirm your appointment.

It will affect Uber, right?

Or two-step authentication apps and other things that send you notifications from these

little phone numbers, these short code

numbers, and you have to respond yes or no. They're all going in the spam folder. Another industry

hugely impacted by this is campaigns. It's the industry I work in. So it's what I'm thinking of,

you know, first and foremost. The first one, first part of that industry will be heard, is fundraising.

70% of all small dollar fundraising comes from SMS text messaging fundraising. Now I know those

texts are very, very annoying because what it usually is is people prospecting, buying names and

...