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It's Been a Minute

It only takes 30 minutes to be a good mom

It's Been a Minute

NPR

News, News Commentary, Religion & Spirituality, Society & Culture, Spirituality

4.79.2K Ratings

🗓️ 26 May 2026

⏱️ 45 minutes

🧾️ Download transcript

Summary

How much time should moms spend with their kids? What if it's quality over quantity?

CEO and co-founder Emma Grede set social media on fire when she described herself as a “max three-hour mum” and said that she would rather focus on creating “high-impact, core memories” with her children. The founding partner of Kim Kardashian’s SKIMS also said that remote work is ‘career suicide’ for women. The idea that a working mother - even a CEO mom - would spend so little time with her kids was outrageous to some…but isn’t that the reality for most parents? 

To get into all of this, Brittany is joined by Kathryn Jezer-Morton, writer of the Brooding column from The Cut, and Helena Andrews-Dyer, journalist and author, to unpack the 'controversial' notion of a mother not wanting to spend all her time with her kids.

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Transcript

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0:00.0

what Helena said about like you want your kids to really know you. I think that really gets to the

0:05.2

heart of the matter in terms of what it is to be a present parent. And also like that's what everyone

0:08.8

wants. Our kids want us to know them. You know, just and and to really observe and see and like

0:16.3

you should know your kids as well as anyone in the world until they're, you know, older and

0:23.3

leaving the house. And I think that's what people really want out of these family relationships

0:28.4

is to be really seen. And, you know, you can spend three hours a day with your kids. You can

0:33.9

spend 12 hours a day with your kids and really not choose to see them and

0:39.9

not make them feel seen and have a relationship that's really strained because of that.

0:47.1

Hello, hello. I'm Brittany Luce and you're listening to It's Been a Minute from NPR,

0:51.9

a show about what's going on in culture and why it doesn't

0:55.7

happen by accident. Our story today starts with one Miss Emma Greed. Boss, mom, she eat out. She was

1:05.0

recently in hot water for comments she made on the breakfast club. I want to be really honest about

1:09.8

this. I spend all my time working and I'm a mum of four. I think that I am a core memory mum. I'm not going to walk it back. And the Today Show. I think that what happens to women is that we're held to such an impossible standard, both as parents, but also as business women. And what I'm trying to do is be really honest about what it takes and be really honest about the things that I don't do. Because everybody says, how do you do it all, M.O? How do you wake up at five and run the companies? And I'm like, let's give a list of all the things I don't do. But what I'm interested in isn't the media tour for her new book or the rage bait. I'm interested in the

1:45.4

backlash to the idea that a mom shouldn't have to spend all her time being a parent. And what does

1:50.2

that say about the way we think about moms who work? I'm here with Catherine Jaser Morton, writer of

1:56.1

the brooding column from The Cut, and Helena Andrews Dyer, journalist and author to find out. Catherine, welcome

2:02.1

back to it's been a minute and Helena, welcome to the show. Thank you. Thank you. It's so good

2:08.3

to have you both here. So I want to start with the visual that Ms. Greed is painting of herself.

2:15.8

A high earning mother who, due to the demands of her various jobs, may not be able to spend

2:21.6

tons of time with her children on an average weekend, but she seeks to make up for that

2:28.9

in other ways in order to give them the life that they deserve.

2:32.6

Why do you think that she has gotten so much

...

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