We started it in June.

We said, take the month of July off Facebook.

We told companies, don't advertise on Facebook

for the month of July.

And when we started the campaign, we had...

We didn't have a single company lineup.

I mean, it was very audacious.

Three weeks later, we had over 1100 companies,

the biggest brands in the world.

Incredible.

Coca-Cola, McDonald's, Starbucks.

So why were they so receptive, do you think?

Like, did they do exactly why?

Because we gave them examples of like white supremacist

and anti-Semitic and racist content on Facebook?

Like, flight it against their ads.

Yeah, that's pretty convincing.

So here's an Amazon ad, you know, next to a just...

Like a bloody truck that says, let's go get the next George Floyd.

Or here's a Salesforce ad, or a Verizon ad, and so on and so forth.

And you put that out there, and how are choices?

I don't want Starbucks advertising alongside the Nazis.

...