All right, we're going to talk about if Zero Click marketing is the future.

But first and foremost, I just want to say in the last three episodes before you started recruiting today or recording day,

or actually after the last three sessions, I said, hey Neil, like what's wrong with you?

Are you sick?

And he's like, yeah, I was like, yeah, I have a fever.

So FYI, everyone, let this be known that Neil's powering through. He's recording with a fever right now,

and we appreciate it obviously, but I'm going to call him Len, low energy Neil, and I'm going to bring the energy so we can call me

he, high energy Eric, right? And we're going to push through this. So one thing I want... It's really funny having a fever when it's a hundred and nine degrees outside

But your fever is lower than it still otherwise you be dead

lower than the temperature outside yes all right so I'm gonna share my screen over here and then we can talk through this. I get to talk more because Neil is low energy, so that's cool. So this is written by Ranfishkin July 28th, 2023. Just more of a recap on this concept of Zero Click marketing.

And so at the highlight over here,

he says, look, remember back in the day

when Facebook posts click through rates were 10%, that meant a full 15%.

Neil's nodding his head because he spent a lot of money buying likes for his page and his

organic engagement was great until it wasn't. And then today 1.5% is considered a miracle and 0.15% is still a multiple of the

median engagement rate, never mind CTR. So the whole point here is that if your platform like

LinkedIn or Facebook or Snap or Instagram or

threads or X whatever it is exactly, you're incentivized to keep people on the

platform because longer people are on the platform they're reading more

content there you're gonna be able to serve more ads which means you make more money so you're naturally incentivized to do that right and so back in the day

Facebook was good about sending organic traffic to like I don't know if you remember those sites like

those click bait sites like upworthy not upworthy what was it called you know what

...