Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 17 November 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whet...

Transcript

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0:00.0	Jesus saves Facebook and Instagram ads do not and just because you can run Facebook and Instagram ads doesn't mean you should
0:08.0	Ads amplify what's already working and in this episode I'm going to break down signs for you dear course creator so that you can understand if your business is actually ready for paid traffic and how to avoid wasting money on your first 5K of ad spend in meta ads.
0:26.6	So I was just a guest on a podcast and we were discussing, well, this lady had hired an ads manager for her launch, spent quite a bit of money, and she made money on her
0:40.6	launch, but at the end, it was very little money on her launch made. And then she had to look and say,
0:46.8	well, the leads at least came in to the list, and although some sales happened, we, you know,
0:52.6	barely broke even, but those leads would be
0:54.8	worth money to the business further down the line. And indeed, months later, after going through
1:00.2	her funnel, more of those leads ended up converting. But you don't want to run ads prematurely
1:06.4	or especially go out there and just find a random ads manager and run ads to a launch or something
1:12.4	that is not proven or even to an offer that is not proven or even to a lead magnet funnel
1:17.5	that has not been proven yet. We don't want more eyeballs on something that's not working. Okay,
1:24.4	it needs to be a validated offer. Hmm, way back when I first started ads a good number of
1:31.4	people would reach out to me folks still do but I now kindly explain to them where the phase that
1:37.1	they're at in their business and then decide and let them know we're not going to work together
1:41.1	I took on a lot more of these kind of clients way back in the beginning.
1:45.0	And when you are in the phases, the beginning phases of validating your offer in your business for your online course,
1:54.3	understand that proving that messaging is like the hardest phase of business.
1:59.7	That's not the time to spend ads money
2:01.8	because you will spend a lot of ads money
2:04.4	on messaging that may or may not convert.
2:06.8	And here's what I mean.
2:08.0	You have a problem that you're good at solving,
	...

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