Is women’s football a good investment?

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 17 July 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ahead of the 2023 Women's World Cup in New Zealand and Australia, we look at the business case for growing the sport.

Investment in women's football is increasing, in line with greater confidence in its popularity, and higher expectations from players and fans.

We ask where the commercial opportunities lie, how much money is coming into the game, and what does the future hold at such a pivotal moment?

Presenter and producer: Sam Fenwick

(Image: The USA team celebrating winning the 2019 Women's World Cup. Credit: Getty Images)

Transcript

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0:00.0	Whether you call it football or soccer in your part of the world,
0:03.1	Match of the Day, Africa Top 10 is the podcast from the BBC World Service
0:06.6	ranking the best African players.
0:08.4	This guy is recognized as the best in the world.
0:10.3	Teams.
0:10.8	The ball coming turn, boom.
0:12.6	And the biggest moments in African football.
0:14.4	The whole world remembers that.
0:15.8	Remember that yet?
0:16.5	It's not just African fans.
0:18.0	Match of the Day, Africa Top 10.
0:19.8	Find it wherever you get your BBC podcasts.
0:26.0	This week on Business Daily, we're talking about the growth of women's football.
0:31.9	We'll be looking at pay and working conditions, investment in grassroots football,
0:37.1	and where funding to future-proof the game is coming from.
0:41.4	Thank you, Samoa. Good afternoon, everyone.
0:44.5	This is the moment.
0:46.3	Two billion people are expected to watch the 2023 Women's World Cup,
0:50.3	which kicks off in a few days' time in New Zealand and Australia.
0:54.8	As more and more fans discover the game, more and more money flows into it.
0:59.7	So to kick off our series, today we're investigating the commercial value of women's football.
1:05.3	There are investors who want to invest specifically in women's sport.
	...

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