Tiktok is a private company that's causing problems for some of the biggest public companies.

Motleyful Money starts now.

I'm Chris Hill joining me today, Motleyful Senior Endless Bill Mann.

Thanks for being here.

Hey Chris, how are you?

I'm doing well.

The two biggest players in digital advertising are unsurprisingly Google and Meta platforms,

but it appears that their collective bigness is getting a little smaller.

According to industry analysis reported by Axios, this year the two companies are going

to bring in less than half of all digital advertising in the US.

That's the first time since 2014 that has happened.

So they are still dominant, but their dominance is coming down a little bit and there are

a few ripple effects I want to get to.

But I think first and foremost, Bill, if you are a shareholder of either alphabet or Meta

platforms, how concerning is this to you?

I would describe it as being at least partially concerning.

There are two places where most of the incursions have come.

The first is what very broadly is called e-commerce, but you could very specifically call

it Amazon doing their own ads and the other places Tiktok.

Tiktok has taken a pretty substantial market share, especially amongst the types of consumers

that advertisers most favor the 30 and below tend to do searches using Tiktok rather than

Google or Facebook or any of the other search engines.

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