We are back with what I believe is the 23rd edition of the Long Run Archives here,

joined as always by co-host, friend, colleague, Brett Hornig.

Brett, you were just telling me that you're getting dollar poppies at your local grocery store,

which we did not have on our list today, but I mean, we should address this because I think it's a fantastic deal.

And if anyone else out there that slams these on a day-to-day basis, if you're watching

on YouTube, 99 cents.

99 cents for a 16-ounce poppy.

We're talking poppy pint cans.

Yeah, my local grocery store, the shopping cart, shouts to the shopping cart. Anyone who's listening who's been there

will be like, yeah, that's the best grocery store on earth. They always have like one item or two

in the grocery store where they just completely blow them out. And I feel like they do it just to get

people in the doors knowing that they're going to find something fun and then they just go and do all

the regular grocery stopping so like the last few weeks there's been 99 cent poppies there so every

time I go I just like throw a few in my cart and they still had a couple palettes of them so I wasn't

worried about hoarding them I feel like it's only a matter of time before they come down to 75 cents so

yeah it's a great find amazing amazing yeah well anyways

we got an awesome show lined up and where I think we should start I we actually added this or I added

this last minute last and I texted you because our mutual friend Zach Howard recently started a nutrition brand in the trail space.

It's called Open Fuel.

And a bunch of us, Zach, included we're having a discussion around just like all the nuances of starting a business in our sport.

And I think you actually texted me the question.

Like, in the case of Open open fuel from a marketing standpoint would

...