Hi there, I'm Ed Butler. Welcome to Business Daily from the BBC World Service. Today we're looking at tourism, a multi-trillion dollar industry spanning almost every continent in the world. But what happens when there's just too much of it?

It's not just all the destructive building projects. It's the queues, it's the precarious jobs,

it's the weariness of the people who are tired of all of this.

For more and more locals in tourist areas, it's starting to feel like the negatives of the tourist trade

are outweighing the positives. So what can be done about it?

It goes in a lot of different directions.

And this is also what makes it difficult, because these are all different kinds of problems,

and they all require different potential solutions.

Over tourism, as it's known, and how exactly to fix it?

That's Business Daily from the BBC.

Yeah. That's Business Daily from the BBC. The sound of protests in Tenerife in the Canary Islands in mid-April.

Local men and women blowing conches, carrying banners,

proclaiming that the Cary Islands has its limits.

I am incredibly moved by how many people actually came out on that day.

This is Sharon Backhouse. She's a British-born businesswoman who runs Geo-Tenerife.

It's a travel and research company on the island,

and it's focused on what she calls sustainable tourism.

I was there on the ground, and there was people from all walks of life, and the mood was

extraordinary. We've never seen anything like it in the Canary Islands.

Hundreds of thousands of people on the street

demonstrating six people on hunger strike for 20 days. And one of the main things they're saying

is please put a stop to any more hotel developments until we can implement a model that is

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