There's so many influencers and how can this sustain. I think more marketing money will go into people and less to television, less to outdoor.

My big argument for 10 years is that the long tale of influencers and creators is much longer than people realize.

That there's many 15 year olds right now who are going to make a decision in five years.

Do I want to make $40,000 a year being a creator or do I want to be $40,000

year being an accountant and they're going to choose a creator because they're going to talk about

football or fashion or wine or whatever they're passionate about so I think we're actually just in the beginning.

It seems like almost every year we have a new trend.

Like a couple years ago, it was in a tease.

You were being enthusiastic of it.

Then it was a man of oursof-be-enthus and now everyone's talking about AI.

Yes.

And a lot of entrepreneurs, a lot of investors are getting into the hype training.

There's a lot of noise, a lot of fear of missing out.

So my question to you is, how can this founders or even investors

they can seize the opportunities with these trends,

these new technologies, but do it right, not rushing into it and maybe do anything wrong.

You know, this is the way it's been since the internet

hits scale in the late 90s.

There's always a trend, blogging, social networks, iPhone apps, you know, there's

always going to be trends because technology is moving very fast now. And, you know, when I invested in Facebook and Twitter,

there was 800 other social networks

that you could have invested in, right?

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