Hello and welcome back to Equity a podcast about the business of startups where we unpack the numbers and nuance behind the headlines. I'm

Natasha Masqueriness and this is our Wednesday show where we niche down to a single topic, think about a question and unpack the rust.

Today we're thinking about something that's been on all of our minds recently.

With the recent leaked decision from the Supreme Court that would overturn Roe v. Wade, a

landmark case that protected a woman's right to choose to have an abortion, as well as

the more recent failure to advance the Women's Health Protection Act in the Senate,

there's a lot of different ways we can be talking about this

conversation, but of course since it's equity, since this is us and you're

listening we're going to talk about it from the tech landscape. So this week

we're asking how do digital health startups build in a post-row world?

This episode as you can tell is a little different.

We're having a guest on for the first time in a long time and I'm really excited about it.

We're bringing on Kiki Friedman, the co-founder and CEO of Hey Jane.

Kiki, thank you so much for joining us.

Thank you so much for having me.

So I have two questions right off the top.

One is, how are you?

And two, tell everyone why you've probably been very very very busy

lately yeah how am I I would say it's a unique combination of manic and

exhausted there's a lot of work to be done on a lot of friends and we're sort of more motivated than ever to push forward as fast as we can.

In terms of why you referenced the leaked row memo and we are all now shifting from a framework of if row falls to when.

It's something we've been gearing up for a while, but it's certainly still very difficult

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