The Michael Berry Show

Blue bell case just like the good old days

I'm trying to think of a brand a Texas-based primarily-sold in Texas brand that

had a deeper connection. Think about that.

Oh, that's not even the same universe. Okay, that your point was all right. Let's

throw some out on the table. All right. I'm not going to call you an idiot for that. Okay, you're right. No, not

pace. Is Wolfram chili? I didn't even know Wolfram chili was a Texas product. I never thought of

it as a distinctly Texas product. Chico sticks, but that's not not the same thing. No buckies would

be a ladder, you know. It's interesting you say that. Let me process this. This is the problem when

your host is thinking while on air as a lone host, is it makes for? No, no, thank you. You stay on

that side because you're really important over there, valuable. You know, buckies might be

arrival for that. Now, there will be people

in terms of brand identity. Don't forget anything. In terms of brand identity and depth of connection.

Pretty strong. Who was the other one you said, H-E-B?

Maybe just because I get aggravated H-E-B for being a legal alien promoter. But

I think H-E-B has a pretty deep connection and loyalty to the people who shot there.

And I have noticed in the last 10 years, they've really begun to consolidate in the way Randalls

used to because Randalls was a better shopping experience.