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The Town with Matthew Belloni

Is the “Netflix of AI” App a Friend or Foe to Hollywood?

The Town with Matthew Belloni

The Ringer

Society & Culture

4.31.1K Ratings

🗓️ 16 October 2025

⏱️ 33 minutes

🧾️ Download transcript

Summary

Matt is joined by Edward Saatchi, the CEO of a startup called Fable, to discuss his new product, Showrunner, which is backed by Amazon and bills itself as the “Netflix of AI.” The app allows users to create their own licensed versions of their favorite TV shows using AI. Edward explains why he feels this is the proper way to use AI in Hollywood, how the app will make money and pay artists, the guardrails to ensure this is used properly, and how Hollywood studios feel about this (02:39). Matt finishes the show with a prediction about the MLB playoffs (28:36). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thetown@spotify.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Edward Saatchi Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

A wise man once said in this world, nothing can be certain except death taxes and your boy Johnny Bananas.

0:07.2

Welcome to the brand new Death Taxes and Bananas channel where we'll be recapping season 41 of the challenge every week with all your favorite cast members.

0:15.6

I'm going to dive deep into the drama, get every side of every story, and tell stories about behind the scenes on set

0:22.8

antics. So, follow Death Taxes and Bananas on Spotify, where you can watch every episode

0:28.3

or subscribe to YouTube.com at Death Taxes Bananas on YouTube.

0:35.3

It is Thursday, October 16th.

0:38.3

I'll be honest, I really resist having AI people on the town to talk about AI.

0:43.2

There's just so much spin and self-interested positioning going on there.

0:46.9

But we all know how important the topic is for Hollywood, and every AI company is not the same,

0:52.2

of course.

0:53.3

Today we're talking about an interesting one called Fable and their product called Showrunner.

0:57.7

You might have seen some of their AI-generated episodes of South Park that went viral during the Guild Strikes a couple years ago.

1:04.1

And they have a new app called Showrunner that launched this summer.

1:07.6

I'm sure many creators are already wincing at that name.

1:10.7

It's backers,

1:11.4

which now include Amazon, thanks to a recent funding round. They say users are able to generate TV

1:17.5

episode length videos that, here's the hook, uses licensed IP. That essentially means anyone

1:24.6

could create fan fiction twists on their favorite stories or genres

1:28.4

or shows or insert themselves and their friends into the narrative, essentially making them

1:33.5

the hero of any Hollywood story.

1:36.1

They're calling it the Netflix of AI, which sounds great.

1:39.2

They've got some media attention for that, but the plan raises tons of questions,

...

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