Welcome to The Times of Israel's Lazar Focus. Each Friday, join host diplomatic correspondent Lazar Berman for a deep dive into what's behind the news that spins the globe.

Israel has had a rough time of it on the international stage since the Hamas invasion of October 7, 2023 and the subsequent wars. Allegations of collective punishment, genocide, and targeting of religious sites have been made by some of Israel's closest allies, and support for the Jewish state is plummeting in the West.

Much of the criticism leveled at Israel, justified or not, revolves around what the world sees from the battlefield.

The IDF has a large, well-oiled public communications machine. The IDF Spokesperson's Unit does things other militaries can only dream of.

At the same time, there is a feeling in Israel and among its friends that the IDF is too slow and bureaucratic to effectively get its message out in the age of social media and AI.

LTC Nadav Shoshani, who returned to active duty in the wake of October 7, argues that despite Israel's inherent disadvantages, the IDF is effectively communicating to the world.

In an interview the day before he steps down as the IDF's international spokesman, Shoshani reveals his approach to speaking to the world about the war in Gaza.

He admits that Israel's reputation is at a nadir and that the problem must be dealt with. Yet he stresses that Israel is facing structural disadvantages. Much of the world simply doesn't like war. Israel's enemies aren't held to the same standard of truth and accuracy, which allows them to quickly spread lies while Israel is still carrying out investigations.

Shoshani lays out some of the lessons he's learned in the position. Israel has to fill information vaccuums, he says, even if it is a message that the country is investigating the incident at hand. He also opened many new social media accounts, in order "to be everywhere and to be active everywhere."

Pressed on the persistent problem of IDF soldiers posting problematic content on social media, Shoshani says that he has invested significant effort into confronting the problem, with tangible results. "They understand what's happening," says Shoshani. "They're more sensitive. It's still not where we want it to be, but it is much better."

Shoshani takes listeners back to key episodes in the Gaza war like the 2025 announcement by Defense Minister Israel Katz that nothing would be going into Gaza, and the GHF aid site fiasco in which Gazans were killed nearly daily around the food distribution sites.

He says that the IDF has acted properly around prisoners taken from Gaza. Shoshani visited the Sde Teiman base, and says Hamas terrorists there are receiving food and medical care, and that there are lawyers on site to make sure the guards adhere to the law.

Shoshani also argues that the IDF is doing everything it can to combat settler violence in the West Bank: "We see this as a core mission. Our mission in Judea and Samaria is to keep stability and to keep safety for all the people living in that area, to make sure there is no violence."

The military recognizes the problem, he says, and is dealing with it, but that it takes time.

Lazar Focus can be found on all podcast platforms. This episode was produced by Gabriella Jacobs and video edited by Ari Schlacht.

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