Is it okay to use pay traffic, Facebook ads, to drive traffic to your blog post?

So this answer and my thoughts on this comes out of a conversation that I had with a client, a customer of my lead generation cheat code, Facebook ads course in the DMs.

I do not normally, I do not do consulting in the DMs.

We just had a casual conversation and she had asked me this and I thought, this is something I need

to share with you, just my thoughts on this. I'm not going to say it's bad. I'm going to say

consider what I will share before you just run Facebook ads.

She asked me, she said, I'm curious, I want to run an ad to a blog post.

What's the best kind of ad to run?

And so I responded, well, the question is, really, what do you want to happen when that

ads traffic gets to your blog post?

And she said, well, I want them to read the post and then click from the blog post over to the new program and learn about the new program.

It's a founding member program, you know, for 497.

So I wrote a post about it that I will eventually use as my webinar topic, but the post is just less detailed.

So at this point, I'm like, okay, you want to run traffic to your blog post, but why?

Let's see if we can unpack that strategy or what you really want to happen so that we can, you know, get you a better

strategy. And so then I asked her, okay, so what's your plan? Because if that traffic goes and reads

that blog post, great, but what's your plan if they don't click to read more about your program?

And she said, well, right now, as in at that point, she didn't really have a plan.

You know, she's just trying to get 10 founding members.

And so I'm thinking, all right, if we just send paid traffic to the blog post, how do we

get that traffic more involved in our business? They're not opting in for anything, so we can't continue to nurture them toward, you know,

joining a program. So let's keep exploring what we could do in this situation.

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