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Three minutes after ten is the time. And if you think you may possibly have misheard the figures there that Simon shared about our current audience size, then you

can of course rewind live radio on the global player and double check that your ears did not

in fact deceive you, which is quite a roundabout way of boasting without actually boasting, isn't it?

But by now you would expect me to do a little bit of more explicit boasting as well, but I won't. I'll just say thank you. It means so much to me. And what goes up often has to come down. I'm always prepared for the balloon to start deflating. But it is, it's pointless to pretend that it's not important and that it doesn't mean the world to me to know that more of you are spending time with me every morning than ever before, actually, in the history

of commercial radio in the United Kingdom, actually, if you wanted to focus in on speech-based

formats, that is the record that we've broken and I couldn't do any of it without every single

one of you. So thank you. But thank you also to my top

team, whose names I can't remember, no, I'm joking, to Eleanor Walsh and to Keith True, who keep me

company every morning and are every bitter part of the success that we are currently enjoying.

Four minutes after 10 is the time you're listening to James O'Brien on LBC. And if you think that that's going to become a habit, you've got another thing coming. Let's start this morning with the Prime Minister. Should I play you a couple of clips of Tory's old and new? We've got Anne Whittickham, the ghost of Tory's past. And we've got Brendan Double Barrel, who is the ghost of Tory's present, both essentially

circling the same sewer when it comes to the cost of living crisis. Should we do Whittickham first?

Do you remember the law of Wittickham? I used to say to you that if you didn't know what to think

about a given subject, try to find out what Anne Wittickham thinks about it and do the exact opposite.

I think that still stands, although thankfully she's rarely

seen out in public anymore. I don't know why some television producers decided to book her

...