Is Niching Down Overrated in 2026? (Welcome to AskLiz!)
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 5 June 2026
⏱️ 11 minutes
🧾️ Download transcript
Summary
AL #001 Can you still niche down to build an audience and find success in 2026? Instead of trying to find the riches in the niches, aren't you better off going broad nowadays? Debates on this topic are getting heated in the online business space. Right now, it's tried-and-true advice versus generalists hoping to hit it out of the park with a compelling enough offer. So what's the right move for your brand? I'm your host and SPI Community Director, Liz Wilcox, and we're tackling this question in this very first episode of AskLiz! We're launching these bite-sized sessions to help you on your journey in entrepreneurship, lifestyle design, personal development, and everything in between. Today's niching down question is the perfect place to start. Please tune in because clarity beats cleverness every time, and this makes all the difference if you're growing a brand from scratch! And if you'd like your question answered, let me know what you're dealing with at SpeakPipe.com/LizWilcox. Show notes and more at SmartPassiveIncome.com/al001.
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Transcript
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| 0:00.0 | What us up? My name is Liz Wilcox and you are listening to Ask Liz the Bight Size |
| 0:06.8 | weekly-ish podcast episodes to answer your questions on online business, entrepreneurship, |
| 0:13.9 | basically anything business, lifestyle design, and personal development. And this might sound |
| 0:20.0 | familiar to you. Pat, the Pat Flynn, |
| 0:22.7 | right? He used to have a podcast called Ask Pat, and they retired it after, what, a thousand |
| 0:29.9 | something episodes. Well, we are bringing it back for you and to you. And just like Pat, you know |
| 0:37.4 | what? Guess what? I'm here for you. Each episode, |
| 0:40.2 | I'll feature a question from you, whether you're coming from our main SPI podcast, our SPI community, |
| 0:46.9 | my email marketing community, or someone who has recently discovered the SPI universe. |
| 0:52.0 | And to honor our founder today and always and the original Ask Pat |
| 0:56.1 | show, just like he did before, anyone featured on this show is definitely getting a t-shirt |
| 1:02.0 | because who doesn't like free swag? So this episode and the newish format is brought to you by |
| 1:09.6 | you. Pat gets so many questions that he literally had to |
| 1:13.8 | call in for backup. And honestly, it is an absolute honor to be here. And a special shout out to Pat |
| 1:20.5 | for choosing me, Liz Wilcox, of all the other digital marketers out there and all the other |
| 1:25.9 | thousands of people he's met over 18 years or so. |
| 1:30.4 | Again, it's just an absolute honor. I'm so happy to help out our fellow entrepreneurs trying to |
| 1:35.7 | turn their ideas into income. So let's get into it. First, quick background on me, Liz Wilcox. |
| 1:43.1 | You can check me out on episode 731 of the Smart Passive Income podcast where I'm talking |
| 1:49.1 | about email marketing. |
| 1:50.4 | That's sort of my jam, my jazz. |
| 1:52.4 | Nobody geeks out over electronic mail like Liz Wilcox. |
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