Is Netflix Fumbling Ads?

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 5 June 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by ad industry insider Michael Kassan to discuss the newest frontier in streaming: advertising! Michael and Matt take a look specifically at Netflix and give their report card on the streamer's initial push into the ad space. They also look more broadly at the streaming ad ecosystem and wonder whether the influx of live events as well as the Great Rebundling of services will help kick-start the ad market (03:04). Matt finishes the show with an opening-weekend box office prediction for the fourth installment in the 'Bad Boys' franchise, 'Bad Boys: Ride or Die' (26:00). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! [email protected] Host: Matt Belloni Guest: Michael Kassan Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is Bill Simmons. I am thrilled to announce our newest YouTube channel. It's called Ringer Movies.
0:05.0	If you're a fan of our movie coverage here at the Ringer, then you're in luck because every episode of the rewatchables and the Big Picture, now on YouTube.
0:13.0	Like Bill said, Ringer movies will feature full episodes of my show, The Big Picture, the Rewatchables, as well as special live episodes episodes deep dives into movie history and a bunch
0:21.0	of other fun stuff featuring other movie-loving ringer personalities.
0:24.3	Search ringer movies on YouTube and experience the joy.
0:27.0	Chris Ryan impersonating Wayne Jenkins on camera.
0:32.6	Do we really need another computer?
0:34.6	One that's faster.
0:35.6	More powerful.
0:36.6	Not everyone does. But to reinvent music
0:38.8	using a neural processor, work off the grid with all-day battery, or bring your vision to life
0:43.5	with AI-powered co-creator, then a copilot plus PC can make a difference. A powerful AI computer
0:49.3	is not for everyone. But if you're trying to change the world, even if just your own, we built
0:53.9	one for you.
0:54.8	Microsoft Copilot Plus PCs powered by Snapchat, the fastest, most intelligent Windows PCs ever.
1:00.7	Bachelor life varies with usage and settings.
1:02.8	Being a marketer is no sweat. You just have to manage dozens of channels, launch hundreds of campaigns, score thousands of leads and...
1:08.6	Okay, fine. It's a lot of sweat. Unless you have HubSpot's AI-powered marketing tools to help you do all that and more.
1:15.0	Get started at HubSpot.com slash marketers.
1:18.8	It is Wednesday, June 5th.
1:21.8	Netflix, Amazon Prime Video, Disney Plus, one by one, over the past year and a half or so, the major subscription
1:29.9	video services have all switched to offering an advertising tier.
	...

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