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AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Is My Potential Audience Large Enough?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9638 Ratings

🗓️ 29 January 2016

⏱️ 14 minutes

🧾️ Download transcript

Summary

AP 0529: Is My Potential Audience Large Enough? Today's question comes from Hunter, who has a website topic that he's ready to start, but he's worried the search volume is too low. How can he tell? In this episode, I talk about my niche site, Security Guard Training HQ (http://www.securityguardtraininghq.com/). Do you have a question about testing your website idea? Record it at http://www.askpat.com/. Check out my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Check out my friend John Lee Dumas's Kickstarter for The Freedom Journal (http://thefreedomjournal.com/).

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

AskPath.

0:04.0

AskPath.com.

0:10.9

Hey, what's up everybody?

0:12.1

Pat Flynn here and welcome to episode 529 of Ask Pat.

0:15.8

Thank you so much for joining me today.

0:17.4

As always, I'm here to help you by answering your online business questions five days a week.

0:21.3

All right, here's today's question from Hunter.

0:24.6

Hi, Pat. My question is to know if you have a large enough audience to start a website.

0:31.0

I'm a real estate appraiser here in Virginia, and I want to start a website to help people become real estate appraisers.

0:37.6

The problem is Google AdWords shows about 300 searches a month for that topic.

0:42.9

Is that number large enough?

0:44.6

And are there other ways to see if a market exists?

0:48.2

Thanks.

0:49.9

Hey, Hunter, what's up?

0:51.0

Thank you so much for the question today.

0:52.8

You know, I appreciate this because

0:54.6

the size of an audience is actually a very interesting topic. And Google Search is actually not a

1:01.2

great place to start. I mean, I guess it's an okay place to start. You know, there used to be a lot of

1:07.2

websites that would pop up because of just the data that would come from Google.

1:12.6

And there used to be specific numbers and benchmarks where if there was a certain number of

1:17.8

searches per month, that it would qualify that website to then go deeper into research to see what

1:24.3

the competition is like. And if the competition's not there, then that's a green light to build website.

...

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