Is Lucasfilm Handling The Marketing For The Mandalorian And Grogu Correctly?!

The Kristian Harloff Show

Kristian Harloff

News, Tv & Film

4.9 • 1.8K Ratings

🗓️ 9 February 2026

⏱️ 123 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is Lucasfilm dropping the ball on marketing The Mandalorian & Grogu movie?! In this episode of The Kristian Harloff Show, we dive deep into the controversial Big Game Spot that just aired during the Super Bowl — a quirky homage to classic ads featuring Mando and Grogu dashing through the snow with Tauntauns. Is this the right move to build hype for the May 22 theatrical release, or is it too light and parody-heavy when fans are craving more epic Star Wars action?We also break down:The teaser for "The Adventures of Cliff Booth" that surprised everyone during the Big Game
How "Masters of the Universe" is fully leaning into its silly, fun side
Why the box office stumbled hard over Super Bowl weekend
The new Marvel Punisher Special Presentation title nodding back to the Infinity Saga era

What do you think — is Lucasfilm handling The Mandalorian & Grogu marketing correctly, or do they need a bigger push? Drop your thoughts in the comments!

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Transcript

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0:00.0	Man, so many details about the new Mandalorian and Groga movie.
0:04.8	Big three-minute trailer.
0:07.3	Got everything we know exactly what the movie's going to be about.
0:10.2	People are hyped, psyched up to see what this movie is going to be about Lucasfilm killing it at the Super Bowl.
0:19.2	Right.
0:20.2	The Adventures of Cliff Booth.
0:22.3	Man, oh man.
0:23.7	That one looked pretty good.
0:25.5	Box office stuff, other things.
0:29.2	Myself and John Roke discussing that and more on the show here today.
0:34.6	So let's get into it, everybody.
0:37.1	Let's go.
0:37.8	Did you shit in there?
1:12.9	I didn't, but Lucasfilm did. Ladies and gentlemen, joining me on the show every Monday. How are you, sir? What's up, everyone? I'm still dancing from the halftime show. What's up, buddy? How are you doing? How are you? Dude, I mean, look, so I was already, I mean, first of all, my legs are killing me. Let's tell you that. Leg day, bro. Oh, dude, today was, today was today was rough ever skipped leg day today was rough um so i um i um i was so glad because when with the whole rumors of what was going on with
1:22.6	the trailers and everything else oh yeah right you Avengers, Doomsday was supposed to happen.
2:01.4	And then Spider-Man and all this. And then really like, okay. When then they started to say, no, that's not going to happen. I was like, because I was originally, I was going to drive from my place to my office and I was going to do reactions. And I'm like, wait a minute, this isn't 2012 anymore. They don't treat the Super Bowl in this way because the amount of money that they charge for, the little dinky spots. No one's really getting excited for the stuff. So I ain't doing it. I don't think I'm going to take the risk. And I was right. Yeah. Because what a wet fart of trailers overall.
2:03.7	No excitement whatsoever from anything.
2:04.9	The Cliff Booth thing was pretty good.
2:06.0	That was fun.
2:07.9	That was the standout trailer of the night.
2:10.2	And then, of course, before the Super Bowl,
2:12.9	they released the Supergirl 50-second trailer and then the Project Hell Mary final trailer.
	...

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