Is Link Building Still Important? #1630

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 24 January 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is Link Building Still Important? In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Link Building Still Important? [00:37] Links are still important, but a site with fewer links can still rank highly. [01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement. [02:33] Links are becoming less and less important. [02:43] Links will help you begin to rank highly but user metrics will keep you up there. [03:00] That’s it for today! [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dreamhost.
0:42.0	So just go to Dreamhost or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	All right, so today we're gonna talk about
0:52.3	if link building is still important.
0:55.1	And so, you know, historically, Google has actually said this themselves, the two most important things
1:00.0	when it comes to SEO, content and links.
1:02.7	So we're in 2021 now, and the question now is if link building is still important,
1:07.5	Neil?
	...

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