AskPath.

AskPath.com

Dot com.

Askpads.

Hey, what's up everybody?

Pafflin here and welcome to episode 591 of AskPath.

Thank you so much for joining me today.

As always, I'm here to help you by answer your online business questions five days a week.

We have a great question today from Brad. But before we get to that, I just want to let you know

that if you haven't picked it up yet, feel free to pick up my book, Will It Fly, how to test your

next business idea so you don't waste your time and money, which you can find at will it flybook.com.

You can get it on Audible for free. Actually, if you aren't on Audible yet, you can get it for free if it's your first book.

And you could also get up the Kindle version on your device and read it from there or, of course, the traditional paperback copy.

So again, that link for you one more time is will it flybook.com. It became a Wall Street Journal bestseller. Thank you for those of you who have

supported it and left reviews. I appreciate you so, so much. You have no idea. Thank you so much. Okay. Now,

let's get to today's question from Brad. Here we go. Hi, Pat. My name is Brad, and I'm in the early

exploratory phase of starting a new online business. I've got several ideas that I'm

really excited about, and I'm hoping you can give me some guidance on how to niche down and decide

which of these ideas to pursue. Before I get to my question, though, I wanted to say that I spent

most of the past decade working in the nonprofit sector, and even though the nonprofit world is about

as far as you can get from smart passive income, I still found a ton of value in your

content, and I often found myself sharing your work with other activists and campaigners and people

...