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The Art of Online Business

Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 11 October 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and b...

Transcript

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0:00.0

So I get a couple hundred downloads per episode and I make multiple six figures from the podcast.

0:03.9

But that's not because I'm selling ads based on how many downloads I get.

0:06.9

It's because of how I'm using the podcast to complement my business.

0:10.2

Yeah.

0:10.4

And so that's how I encourage my clients to think about it.

0:14.1

So Quijo, this podcast here, we are in year number eight that this show has been going, almost 13 million downloads

0:24.3

on the podcast. And we are recording this Q4 of 2020. What year are we in? 2023. And it was a

0:34.6

couple years ago, a few years ago that people were saying, if you haven't started a podcast, you've missed the boat.

0:39.8

And I think this is going to be a really interesting discussion here today talking about, is it too late to start a podcast?

0:48.9

And as we go along here, we're going to be talking about YouTube and its involvement.

0:55.5

Like, if you are starting a podcast, should it just be audio, should it just be video? For anybody listening,

1:02.2

who's been listening for a while now, you all know that I've been talking for a couple of years

1:07.0

now. If you're going to do a podcast, you should also be doing video. Just turn the

1:11.2

camera on when you're recording so that you have both audio and video. And I think this can be

1:18.3

a really interesting discussion today because I don't know, here we are in, you know, the AI

1:24.2

revolution, if you will.

1:33.1

And a lot of the discussion is, all right, should I start a podcast if I don't have one for my business?

1:34.9

What role does video play, et cetera?

1:38.0

And as you've been diving in here as the co-host of the show, what types of, I mean,

1:42.4

and you recently went to podcast movement.

1:44.3

Yep. Right? What's sort of been the sentiment here around podcasting? To sum it up, the sentiment is

1:53.0

you better be on YouTube because YouTube is coming. They are gunning to take away like

...

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