There's so many creators, so many influencers,

and how can this sustain?

I think more marketing money will go into people

and less to television, less to outdoor.

My big argument for 10 years is that the long tail

of influencers and creators is much longer

than people realize that there's many 15-year-olds right now

who are gonna make a decision in five years.

Do I wanna make $40,000 a year being a creator,

or do I wanna be $40,000 a year being an accountant?

And they're gonna choose a creator

because they're gonna talk about football or fashion

or wine or whatever they're passionate about.

So, I think we're actually just in the beginning.

This is the Gary V. Audio Experience.

It seems like almost every year we have a trend,

a couple of years ago, it was in the T's.

We were a bit enthusiastic about it.

Then there was a man of ours,

and now everyone's talking about AI.

Yes.

And a lot of entrepreneurs, a lot of investors out there

...