Is it Quality or Does it Just Look That Way?

Adventure Rider Radio

Canoe West Media

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4.9 • 915 Ratings

🗓️ 4 February 2021

⏱️ 95 minutes

🔗️ Recording | iTunes | RSS

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Summary

The choice of motorcycle related products on the market is endless, and with that are the decisions to be made. When you’re looking for a specific item, be it an accessory or a part or anything else, you’ll probably find yourself overwhelmed when you start doing the research. With all the choices how do you know when something is good quality? What should you be looking for? We have a lot of questions and to get some answers and ideas we turned to Warren Milner, who has spent a good portion of his life working at Honda Canada in product planning, and in Research and Development for new motorcycle models. More motorcycle travel episodes available on Adventure Rider Radio at adventureriderradio.com. Want to help out? Subscribe, rate and review us on iTunes or on your favourite podcast app, tell your family, friends, riding buddies or club about ARR. Adventure Rider Radio is a listener supported show and we'd love to get your help. Please check us out on Patreon. Have a comment? Go to the episode show notes on our website and have your say at the bottom of the page. Thanks for listening!

Transcript

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0:00.0	I can remember a few years ago reading some research about marketing and in this case it was dealing with choice.
0:06.0	In particular about how many options or choices are enough to give a customer variety without overwhelming them.
0:14.0	The hypothesis was that too many choices make it so that the customer can't make a decision in many
0:18.8	cases.
0:19.8	They're afraid of choosing the wrong one.
0:22.0	Now think of the internet and what we have available today.
0:24.8	If you were considering a purchase, maybe a FARCL for your bike, love that word,
0:28.4	FARC meaning an accessory for your bike. Just a quick online research, rather a quick online search,
0:35.7	reveals almost an endless number of choices. And it's overwhelming at times to say the least. But to make matters worse, it's not just choosing the
0:44.9	correct one for your application or your ride because the internet makes it so
0:48.9	that any company in the
0:53.0	world we've got Amazon, eBay, the list goes on.
0:56.0	Well, it means that anyone can offer a product that looks just like another product
1:01.0	maybe without having done the R&D, the research and
1:03.9	development that is required for a product like that. So they punch something
1:07.4	out that looks great on the surface but may have inferior materials, maybe
1:11.1	inferior design, manufacturing, or maybe all three of those or a combination of them,
1:15.5	and this just clouds the issue even more.
1:18.1	So the question is, how do you know when something is quality? And what is quality? Well today we're looking for
1:25.1	answers and ideas. We're going to start with talking about what quality is and
1:28.8	just what can go into quality to make a quality product and then we're going to get some ideas
1:34.2	about how to discern between something that just looks good and something that is
	...

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