Is it a Good Time to Start a Podcast? | Ep. #231

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 19 March 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel. Time Stamped Show Notes: 00:27 – Today’s topic: Is it a Good Time to Start a Podcast? 00:33 – Yes, because now is an inflection point for podcasts 01:01 – Podcasting has helped Eric’s business grow 01:22 – If the channel is popular, you should go after it 02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business 02:14 – Podcasting takes time 03:18 – Some are also hitting millions of downloads a month 03:38 – Look for the unsolicited response rate 04:10 – If you’re going to enter a new market, make sure you know how to attack it 05:00 – Also think of a channel where you can market 05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:26 – Text MARKETINGSCHOOL to 33444 00:00 – That’s it for today’s episode! 3 Key Points: If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting. If you enter a new market, make sure you learn how to attack it. Find a market that can help you leverage your podcast. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your low time
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about,
0:58.5	is it a good time to start a podcast?
1:01.5	So I'll make this one easy, for at least on my side. I'll say yes because now is an inflection point for podcasts.
1:08.0	Podcasts are growing about 17 to 20 percent year over year and here's the thing, people that are listening to
1:13.4	podcast right now when I talk to people.
1:15.4	Every single person I talk to that's looking for new
1:17.5	podcasts, these are people that are really motivated.
1:20.1	These are kind of the earlier adopters. I shouldn't say too early adopters but you know these people are interested in learning they're interested in getting better and you know I can honestly say that podcasting has helped my business has helped my growth in the last few years because well people are getting to know me and I'm getting the broadcast at scale.
1:38.0	It's the same thing with blogging, right? I think about blogging in the early days.
1:41.0	Podcasting right now, it's starting to appear in cars more so to me you know the answer is a very simple
	...

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