I'm Mr. Green, for example. I'm already upset. When I find my ball in the bunker, I'm really upset.

And when I find my ball in a bright egg.

Bright egg.

The dreaded bright egg.

Bright egg.

Bright egg.

Bright egg.

Bright egg lie. I'm about ready to run off the golf course course.

Welcome to the Friday podcast on Garrett Morrison. And today we're checking in on the health of the golf industry as a whole.

So during the COVID-19 pandemic, recreational golf had a major moment.

People were working from home, desperate to get outside, and golf was one of the few safe activities available.

We saw rounds go up. We saw equipment sales boom. We saw things in 2020 and 2021 basically that we haven't seen since Tigermania.

And the big question going into 2022 was whether the golf industry could keep it up here to talk with me about whether it has is Greg Nathan.

Greg is the chief business officer of the National Golf Foundation, which does research on the business of the game.

He's been with the NGF for 15 years and has a very informed view of where the golf industry has been recently and is right now.

So Greg, first of all, could you give me a basic sense of what the National Golf Foundation does?

I know that's a big question, but what's the kind of elevator pitch for for the National Golf Foundation?

Thanks, Garrett. Love the Friday. Thanks for having me on, first of all.

The NGF, we're 86 years old right now, known primarily for being the independent and objective reporter on the vital signs of the golf economy.

And just like any industry, you have to look at the dynamics of supply and demand in order to figure out what's going on, what's in balance, what's out of balance.

And any business that operates in golf, those who like to have data and an independent point of view on where things are, that's what the NGF is best known for.

We are the association for the golf business. And what's unique is that we're the only organization that works with every vertical.

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