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The Journal.

Is Florida Just for Rich People Now?

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.8K Ratings

🗓️ 27 May 2026

⏱️ 20 minutes

🧾️ Download transcript

Summary

Florida, once an affordable haven, is rapidly transforming into a state for the wealthy. As a result, living costs are rising and population growth is slowing overall. WSJ’s Arian Campo-Flores reports on the affordability crisis and speaks with Republican Senator Rick Scott about what the state can do to create better-paying jobs and housing. Ryan Knutson hosts.Further Listening: - The Florida Cops Who Act as ICE Agents - California Billionaires Are Freaking Out Over a New Tax ProposalSign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

For generations, people have been moving to Florida, the sunshine state.

0:10.9

It's been a magnet for people for decades.

0:16.7

That's our colleague Arion Campo Flores, who lives in Miami.

0:21.2

Obviously, a lot of retirees have, you know, dreamed of having a little, you know, bungalow on the beach and spending their golden years, you know, fishing and hanging out near the water.

0:32.6

It's not just retirees, though.

0:35.1

Florida has drawn people from all walks of life.

0:39.6

And a big reason is that the state has historically been very affordable. It has drawn people in other age groups, people who are

0:45.9

blue-collar workers, who are, you know, nurses, who were teachers, cops and firefighters. You know,

0:52.8

they could find a place to maybe start a new chapter in their

0:56.1

lives and live in a new development.

1:00.6

As a result, Florida's population only seemed to move in one direction, up. But in the past few

1:07.2

years, something has changed. That population growth has slowed dramatically.

1:13.3

And the only people who seem to be moving to Florida these days are rich.

1:21.5

That appeal that it has long had and that accessibility that it has long had for people around the country who are more maybe middle

1:28.9

income or even lower income has really faded.

1:32.5

It seems like that Florida dream is still alive, but only if you have enough money.

1:38.3

Yeah, that's a good way to put it.

1:40.3

I think Florida really illustrates national trends.

1:42.9

It's sort of like you see it in an extreme version here.

1:46.2

You know, greater population of millionaires, greater influx of wealthy people, greater array of services aimed at the rich, and yet a real significant squeeze of working class and middle class households.

2:03.6

Welcome to The Journal, our show about money, business, and power.

2:08.8

I'm Ryan Knitzen. It's Wednesday, May 27th.

...

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