New this morning, a recent trend called dry January.

The dry January challenge.

Dry January, probably familiar with it by now, challenging people to go without alcohol

for the entire month.

Many people do it every year.

Millions and millions of people do it.

Why is this idea about dry January so popular?

It's really about revisiting our relationship with alcohol.

It's really to reduce the stigma around those who over consume alcohol.

Better sleep, weight loss, and saving money are just a few reasons why people extend the

challenge throughout the rest of the year.

Instead of dry January, try damp January, and February, and March, and so on.

There's been a lot of buzz about alcohol lately, including so-called dry January.

Back in 2022, 35% of drinking age adults in the US skipped alcohol during the first month

of the year.

That was an increase from 21% in 2019.

Those numbers are according to the food and drink research firm CGA.

But are Americans really drinking less overall?

And should we be?

Our guests help us break down some of the national trends around alcohol consumption in the US

after the break.

I'm David Gara, InfraGen White.

...