Is Digital Selling Dead? - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 8 May 2019

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: “The idea that social selling is dead or dying is a bit over exaggerated…Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing, we keep hearing that cold calling, email and social selling aka digital selling are dead. True or false? It depends. The key to the longevity and success of any channel is its rocket fuel: content. Timely, targeted and relevant messages can help you break into target accounts and drive ongoing buyer engagement in a range of channels. The experts speak. Paul Slack, Vende Social: “What we've got here is failure to communicate” (Cool Hand Luke). Tom Martin, Converse Digital: “Man looks in the abyss, there's nothing staring back at him. At that moment man finds his character. And that is what keeps him out of the abyss (Lou Mannheim). Charrele Robinson-Brown, SAP: “Invest your evaporating time and leave a legacy behind for future generations” (Sunday Adelaja). Join us for Is Digital Selling Dead? – Part 2.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.5	This is Coffee Break with Game Changers, presented by SAP.
0:17.4	The best run business is run SAP.
0:20.0	Your host and moderator is Bonnie D. Graham.
0:22.4	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.2	Now, here's Bonnie D. Graham.
0:32.2	Yes, indeed.
0:32.9	Here she is.
0:33.5	Welcome, welcome, welcome.
0:34.8	If you want to run with the game changers you know you're in the right
0:38.0	place we always tell you and it's always true because this is where the best run let's see what the
0:43.4	buzz on the street is today i have a quote from coca sexton he was actually on one of our shows a couple
0:47.9	years ago he is a leading mind of social selling i like that that's different from thought
0:53.5	leadership a leading mind and here is his I like that. That's different from thought leadership, a leading
0:54.4	mind. And here is his quote, listen up, this is very important. The idea that social selling is
1:01.7	dead or dying is a bit over-exaggerated. Cold calling should be dead. Well, there you heard it
1:08.4	from Koka-Sexton. So what are we talking about today? In conversations
1:12.5	about what we call ABM account-based marketing, we keep hearing that cold calling is dead. We hear
1:18.3	that email is dead. Who wants to get email after email? Who's going to respond? What is your
1:22.5	title of your subject line? Who's going to even care? And we hear the social selling, which we're calling
1:27.8	digital selling is also dead. True, false, some of it, all of it? Well, the answer is, it depends.
1:35.5	Not exactly what you wanted to hear. What's the key to the success of any channel? It's what we
	...

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