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Make Me Smart

Is craft beer's popularity going flat?

Make Me Smart

Marketplace

Business, News

4.65.4K Ratings

🗓️ 3 October 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

On today’s show, Kimberly is joined by Marketplace’s very own Henry Epp to chat about his reporting on the “maturing” of the craft beer industry, and just who's sipping all those IPAs and sours. They'll also get into how the Trump administration is using the government shutdown to consolidate power. Plus, we’ll play a round of Half Full/Half Empty!


Here’s everything we talked about today:


Transcript

Click on a timestamp to play from that location

0:00.0

Hello everyone and welcome back to Make Me Smart.

0:09.3

I'm Kimberly Adams, and this is where we make today make sense.

0:13.9

Thank you all for joining us for our weekly happy hour, economics on tap.

0:18.7

And joining me for Make Me Smart Economics on Tap this week is Henry

0:23.3

Ep, Marketplace's own, but I know you all were looking for a local reporter. And Henry has

0:28.8

his own local reporting ties. Welcome to the show, Henry. Thank you, Kimberly. It's great to be here.

0:34.4

So tell us about that. And not everybody knows that you've been a local reporter for a long time before you came to Marketplace. I was. Yeah, I was a local reporter in Western Massachusetts for a long time, local reporter and host, and in Vermont. And Vermont is where I still live because a lot of us at Marketplace work remotely. We're distributed all

0:55.2

around the country. So I get to do this job here from Burlington, Vermont. Yes. And you had your

1:00.5

buddy on the show the other day. Yeah, Marlon Hyde. Shout out to Marlon, who's now in Georgia,

1:06.0

killing it. He was a fellow at Vermont Public Radio, what, maybe four years ago or more. And I worked with him

1:16.0

a lot when he was just starting out. And it's just so cool to see him doing so great and then being

1:21.0

on Make MeSpot a couple weeks ago. Yeah. Well, look, as everybody watching knows, it has been a week of news. But first, we got to talk

1:31.3

drinks. And I probably should acknowledge where I am because I am not in my normal home studio or

1:37.4

the bureau. I am in Castleton, Virginia at my cousin's wedding, hence the very big hat because it was an outdoor wedding and it

1:45.8

was a beautiful ceremony. So I dashed away just to hang out with our fun economics on tap crew

1:51.5

for this. But what did you bring to drink? I just have wedding wine. That's amazing. Well,

1:57.8

first off, amazing dedication to make Ms. Mark Kimberly to do this from a wedding.

2:02.2

I am drinking a beer from a beer that's up the road here in Vermont called Zero Gravity.

2:10.9

It's their October Fest.

2:14.1

A Marzen Lager felt seasonally appropriate.

2:18.9

So.

2:19.5

Marsen Lager?

...

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