Is Copying a Shameless Tactic? | Ep. #1289

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 February 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Copying A Shameless Tactic? [00:39] Marketing is all about competition, so what are the rules? [00:59] The feature on ClickFlow that sparked these questions around copying. [02:07] The logic behind Eric's decisions to add this feature to ClickFlow. [03:29] Someone will copy you, it is only a matter of time. [05:24] Elevating the customer experience; looking at the example of Amazon. [06:02] Accepting the nature of marketing and working to retain customers. [06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Content Decay Animalz Jeff Bezos Picasso Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.1	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.4	And today we are going to talk about, we're not going to talk about it, we're going to talk about, well if copying is a shameless tactic. So what do we mean by this exactly when we're talking about copying, Neil?
1:07.0	Yeah, so in marketing your competition is doing something or other people in your industry, even if they're not your competition they're doing
1:13.8	something to grow their traffic to grow their leads to grow their sales.
1:17.8	Now the question is if you copy what they're doing is that a bad thing or is that a good thing
1:22.4	and a prime example of this is
1:24.9	Eric I've done it as well many times but Eric recently I talked about one of his
	...

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