Is Content Creation the Best Art Marketing Strategy? [84]
Art Juice: A podcast for artists, creatives and art lovers
Louise Fletcher/Alice Sheridan
4.8 • 1.1K Ratings
🗓️ 18 August 2020
⏱️ 58 minutes
🧾️ Download transcript
Summary
This is one of our more contentious episodes. A respected and highly prescient marketing guru says marketing is about to change and at least one of us disagrees. We debate his ideas along with other marketing approaches, to see if we can find the sweet spot for artists. When is it a good idea to create long-form blog posts? How can content curation help with our networking? And when is it preferable to simply share what we're doing in short emails and social media posts?
During the course of the conversation, Louise also shares a new idea she feels will help her build a new audience for her work, but Alice has her doubts. As always, we feel marketing is another area where we all have to find our own way. For some, committing to a monthly newsletter may feel good and for others it might feel like one too many commitments. Some might love the idea of curating from different sources while others prefer to simply report as they go. We hope this lively debate helps you decide what's right for you.
Mentioned
Alice's one-on-one coaching https://bookme.name/alicesheridan
Brian Clark's podcast https://unemployable.com/podcast/
Gary Vaynerchuk You tube channel https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw
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Louise @louisefletcher_art
Credits
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Transcript
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| 0:00.0 | the content that we produce, what we actually share, and particularly for us as artists, like, |
| 0:06.0 | I don't want to be a librarian. |
| 0:07.7 | Hi everybody and welcome to episode 84 of art juice. This is honest, generous and |
| 0:19.2 | humorous conversations to feed your creative soul and get you thinking with me Louise Fletcher and me |
| 0:25.2 | Alice Sheridan. Today's main topic is going to be about how to market using content |
| 0:31.7 | how to build our audience as an artist using content and |
| 0:35.4 | whether some new marketing ideas might work for us. But first of all, what have you been |
| 0:40.7 | up to this week, Alice? I've been enjoying the sunshine after some mixed and slightly rainy weather in Darmore. |
| 0:49.0 | We've had this kind of lovely London heat wave but it was also really hot so anybody |
| 0:56.8 | you saw me on a co-create call that we do in our membership I was just |
| 1:01.1 | dripping heat I know But actually you know when when I don't want to get on a plane |
| 1:06.4 | to go somewhere it's quite nice to actually feel that heat in your bones so I enjoyed reading a book |
| 1:11.4 | cover to cover I gave myself a day off sat in the garden and |
| 1:14.8 | pretended that I was really properly on holiday and it was lovely. On that super |
| 1:19.3 | hot day I had two live streams one in the morning and one in the evening and I was thinking |
| 1:24.8 | and both of them one was in my membership and one's on the course so the one in the |
| 1:29.0 | membership is going to be there for eternity now yeah and I'm just sweating. |
| 1:33.7 | I know. It's awful. There was nothing I could do. There was nowhere cool in the house to go. |
| 1:39.2 | We're not very well prepared are we in the UK? No. |
| 1:42.8 | And then you tell somebody in Arizona |
| 1:44.9 | say that, well, it's, you know, 86 degrees. |
| 1:47.5 | And they're like, okay, that's winter here. |
... |
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