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Forbes Daily Briefing

Is Amazon Angling To Buy TikTok? The Two Companies’ Ties Deepen

Forbes Daily Briefing

Forbes

Careers, Business, News, Entrepreneurship

4.612 Ratings

🗓️ 16 September 2024

⏱️ 4 minutes

🧾️ Download transcript

Summary

Amazon’s turning to TikTok to tap into social, and TikTok’s turning to Amazon to strengthen its burgeoning e-commerce business. Insiders say that these “frenemies” locking arms could help thwart a ban.

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Transcript

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0:00.0

Here is your Forbes Daily Briefing for Monday, September 16th.

0:05.0

Today on Forbes, is Amazon Angling to buy Tik-Toc?

0:10.0

The two companies ties deep in.

0:12.0

As the January deadline approaches two companies ties deepen.

0:13.6

As the January deadline approaches for Tik-Tok to be sold to an American firm or face a nationwide

0:18.8

ban, the Chinese-owned social media giant is quietly deepening its ties to a major company

0:24.0

that is central to Americans daily life and one of its biggest rivals, Amazon.

0:29.0

It's a strategic move that will make it harder to shut down Tik-Tok here,

0:33.7

industry insiders told Forbes.

0:36.5

Some believe it's a sign that Amazon is on the table as a possible buyer.

0:40.4

Rowie Zelser, who until recently was Tik-Tok's head of sales for products and services for more than three years, said, quote,

0:48.0

the writing is on the wall.

0:50.0

And even if that acquisition doesn't come to pass,

0:53.4

Amazon's cozy relationship with and growing reliance on Tik-Tock

0:57.3

will likely make the chorus of voices fighting a ban even louder.

1:01.1

Zelser told Forbes, quote,

1:04.0

now it's not just small businesses and influencers being enraged on this ban,

1:08.0

but it's also Amazon.

1:09.0

It's a big buy-in on Tik-tok's side.

1:11.0

It's a very strategic move to deepen their relationship in the U.S. economy.

1:16.8

Tik-Tok declined to comment.

1:18.7

Amazon spokesperson Maria Baschetti said the company does not comment on mergers and acquisitions or on speculation.

...

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