Is Alpine's Gucci partnership the start of something bigger?
The Late Braking F1 Podcast
The Late Braking F1 Podcast
4.8 • 1.2K Ratings
🗓️ 31 May 2026
⏱️ 65 minutes
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Transcript
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| 0:00.0 | Thank you for listening to the Late Breaking F1 podcast. |
| 0:03.5 | Make sure to check out new episodes every Wednesday and every Sunday. |
| 0:29.9 | Hello and a very warm welcome to the late breaking F1 podcast presented by Sam Sage and me, Ben Hocking, back for another Sunday episode. |
| 0:35.5 | No F1 this week, but Sam, we're starting to get into a bit of a run of F1 after this week. |
| 0:39.3 | We seem to have had like five races in five months and we're now just going to be hit with them one after the other. And you know what? I'm okay with that. Yeah, I don't like running at the best of times. But if I have to run into anything, it's a number of F1 races. Because that means we have a good time. And that's the only time I'm having a good time. I'm moving fast and sitting down on the sofa. So yeah, I'm looking forward to it. |
| 0:55.2 | And look at us. We've managed fast and sitting down on the sofa. So, yeah, I'm looking forward to it. |
| 0:56.1 | And look at us. |
| 1:12.9 | We've managed to complete a whole intro without complaining about the heat. I wasn't actually going to mention it. I feel like I've reached too much about it. Yeah, well done. Part of the back, we really are the best of people. I'm not sure about that. Yeah, we're going to prove that we're not the best of people in that we've got Monaco coming up next week and we never have anything bad to say about Monaco. |
| 1:16.9 | But before we get there, we've got plenty to talk about on today's episode. |
| 1:21.0 | We've got a game of F1 back and back coming up later on. |
| 1:24.4 | Sam got hags. |
| 1:25.3 | The newest hit game show where Sam cannot lose. |
| 1:29.0 | We've got Mahamah Ben Suleim and possibly removing term limits. |
| 1:33.8 | We've got McLaren a bit of chat about where they're at at the moment early on in this 26th season. |
| 1:38.4 | But we're going to start with some news that came out this week. |
| 1:41.8 | I haven't had much of that recently. |
| 1:43.5 | News being that Gucci |
| 1:45.1 | will enter Formula One next year as title sponsor of Alpine in a multi-year deal worth |
| 1:50.7 | an estimated $50 to $60 million per season, although bonus clauses tied to performance could |
| 1:57.2 | take the total value up to $50 to $60 million per season. |
| 2:02.1 | The team is expected to be rebranded as Gucci Racing Alpine F1 team with new black |
| 2:06.5 | and gold branding featuring Gucci's logo, which will feature prominently on the 2027 car. |
... |
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