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intelligence tools are transforming the way that people find information on the internet,

and this change is happening faster than publishers can adapt.

When users question chatbots rather than using search engines, they're given answers

rather than links to follow.

And this is changing the economics of the internet, and in particular the economics of news

providers who spend money gathering information

that they can no longer monetize. Over the last few years, millions of users have switched

from search engines to AI chat tools for research recommendations and real-time answers. Tools

like ChatGPT, Claude and Perplexity are now directly answering

questions that once sent readers to primary online sources that they felt they could trust.

As users drift from trusted news sources, they place growing faith in AI systems, trained to mimic authority, tools that scrape the web

for answers but offer no accountability. About a year ago, Google rolled out AI overviews, and then more

recently, AI mode, features that answer questions directly on the Google search page, often without crediting

the original sources. For users, this feels seamless. They don't have to constantly refine

their search terms to find the information they were looking for, and they don't have to read

10 different articles to work out an answer to their question. But for publishers, this has been

...