Boycott. Nothing personal word of the day for today. August 26th, it's a Wednesday.

It's boycott. It's not a word that I normally would associate with sports. When you boycott

something, I think about when I was young and remember musicians, they said we're not going to play

Sun City in South Africa as they were boycott in apartheid. Boycott in North American sports is

something you don't think about. You saw it in the Olympics, boycott of the Olympics. When you're

trying to raise attention to an issue and you're trying to get meaningful change, you're trying to

get someone to listen. You're trying to figure out what your next move is and you feel as though

that it requires a boycott in order to get someone's attention. The reason boycotts get people's

attention is that it costs the money. When you are expecting someone to do something and they choose

not to do it, they are boycotting, then you are not getting what you bargained for. You are not

making the money that you budget and projected to make. When fans boycott your stadium or boycott

a product, nothing becomes of it until the boycott becomes large enough, serious enough, and deep

enough that it starts to impact money. The boycott I want to talk about today is a little different

and in order to frame the issue, you have to go back to Kyry Irving and Dwight Howard when the NBA

was setting up their bubble and they were concerned that the distraction of playing basketball was not

appropriate. It was tone deaf inside the bubble, too much going on outside the bubble and Adam

Silver, the commissioner of basketball said, listen, we have an understanding of what you're saying

and we are going to give you the platform. We'll figure out how to draw attention

to the issues in our country and how to change them, make them better.

So the bubble started and games were every other day, they were seeding games and the playoff

started and we're sitting here on sports radio and TV and podcasts and we're excited there's games

every other day. There's four slots of games. You can watch games from 1 p.m. till midnight, NBA

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