Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about if having a LinkedIn following is worth chasing.

So I've had a LinkedIn following for years now, Eric has as well.

And I use to actually try to grow the number in the early days.

I wanted more and more followers.

And what I found about LinkedIn is unless you're really going after B2B and you're going

after enterprise, the following isn't really going to make you the most ROI.

Yes, I get people on LinkedIn are consumers as well, but it's a B2B social network and

the higher ticket items that you're selling, the more valuable the following is, the more

lower ticket items that you're selling, I found that just less valuable that the following

is.

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