The This is MacO-S Ken. Making the case for pricier iPhones, Apple defends its decision on C-Sam detection

and one of the last bits of iTunes goes away.

But yeah, boys and girls, it is Friday the 1st of September,

2023.

I'm Ken Ray and this is news from Maco-S-Ken brought to you by yours truly and

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Goldman Sachs analyst Michael Maco-S-Cad.

Goldman Sachs analyst Michael Aang has heard the talk of higher prices for the pro-end of the iPhone 15 line, and he digs it.

Reports have phones at Apple's high end going up by at least a hundred bucks.

With that in mind, seeking Alpha ran some of Eng's thoughts on Thursday,

the way he sees it, raising pro prices is warranted.

In our view he said in a note he wrote, Apple's investment in iPhone hardware and across the Apple ecosystem, for example

software and services in recent years have provided consumers with additional value and

should help warrant the price increases.

Yeah, if I can play devil's advocate, consumers pay for that the whole time, didn't they?

It's part of what made Apple the most valuable company on the planet.

Should the price increases come to pass,

and does not see them slowing down iPhone sales.

Despite the expected price hikes, says seeking Alpha,

Aung said the iPhone 15 Pro and Pro Max should see strong demand

from several new features that will help drive

...