So it's been a lot of news about this Apple, Facebook, privacy, ads, ads, tracking, Instagram, Facebook, stuff.

And originally, it seemed like it was going to be a nail in a coffin of the likes of Facebook and Instagram who relied on some level of

knowing who you are in order to issue with the ad that's going to be effective that you're going to click on, etc.

And then there was a follow up where Zuckerberg was like, eh, we'll figure it out. We'll get this sorted out.

I don't know how he dies, and he gets sorted out. But in this recent iOS update, it's notifying you about everything.

Any little apps trying to do anything is notifications out of control.

It's telling you, hey, it's, uh, do you want to allow this app to track you?

And we covered it on this show how the prompt is, in my opinion, it was a little bit more gentle

than I had imagined it would be. Like it could have been phrased in such a way where it said,

this app is, uh, tracking your behavior and sharing your information with other applications. Would you like to stop it?

In which case, everybody clicks, yes. But it was a little bit more open ended than that, where it said, this may improve.

It actually implied that it may change the ads that you see.

And I thought, okay, that little detail Apple didn't have to do that.

And seeing that detail in there, maybe there's a life for the ad, uh, tracking business,

for the likes of Instagram and things like this. And for those who want to just a quick recap,

but essentially how these operate is through, uh, analyzing your behavior around the web,

and then transacting in your information, they're able to predict the things you might want to buy.

And then when you're scrolling Instagram, obviously, it's like, oh, hey, will you do? Here's a,

a snowboard, or here's a toy for the dog over there. Yes. By the way, it's a no bark show today.

I talked, I know I talked to Otis before it. Yeah. I talked to Otis before the show. We came to an

agreement. You sat him down. I did. Today's a day. It's a no bark show.

And he gave me, he gave me, you know, he kind of looked up at me and I feel it was a connection.

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