iPhone 17 event is official, Apple acquisition strategy, TV+ price rise

9to5Mac Happy Hour

9to5Mac

Fitness, Tech, Tech News, Tim, Iphone, Ipad, Tv, Music, Watch, 9to5mac, Apple, Technology, News, Homepod, News/tech News, Mac, Cook, Developer, Health, Happy, Design, Hour, Apps, Technoloy

4.4 • 924 Ratings

🗓️ 28 August 2025

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Benjamin and Chance prepare to have their jaw dropped in the run up to the September 9 Apple event where we expect to see iPhone 17, Apple Watch Series 11 and maybe AirPods Pro 3. There’s an interesting report on Apple’s strategic calculus when it comes to acquiring other companies, and Gemini might become the brain of Siri. Also, Apple TV+ ups its monthly price by a hefty 30%.

And in Happy Hour Plus, we reflect on the last fifteen years of Apple event slogans, and whether there’s a trend of decline. Subscribe at 9to5mac.com/join.

Sponsored by Shopify: Grow your business no matter what stage you’re in. Sign up for a $1 per month trial at shopify.com/happyhour.
Sponsored by Square: Get up to $200 off Square hardware when you sign up at square.com/go/happyhour.
Sponsored by HelloFresh: America’s #1 meal kit! Get 10 Free Meals with a Free Item For Life at HelloFresh.com/happyhour10fm.

Hosts

Chance Miller

Benjamin Mayo

Subscribe, Rate, and Review

9to5Mac Happy Hour Plus

Subscribe to 9to5Mac Happy Hour Plus! Support Benjamin and Chance directly with Happy Hour Plus! 9to5Mac Happy Hour Plus includes:

Ad-free versions of every episode
Pre- and post-show content
Bonus episodes

Join for $5 per month or $50 a year at 9to5mac.com/join.

Feedback

Submit #Ask9to5Mac questions on Twitter, Mastodon, or Threads
Email us feedback and questions to happyhour@9to5mac.com

Links

Transcript

Click on a timestamp to play from that location

0:00.0	Mayo, are you ready to have your awe dropped?
0:04.4	Oh, yeah.
0:06.2	Apple has announced what it's expected to be, it's iPhone 17 event for September 9th,
0:11.3	so that's not next Tuesday, but the Tuesday after that.
0:15.0	The tagline is awe-dropping.
0:17.6	Don't know what exactly that means because it's not jaw-dropping.
0:21.8	It's awe-dropping. One of the weirder means because it's not jaw dropping. It's awe dropping.
0:27.0	One of the weirder Apple event taglines in recent years that we'll talk more about in the plus segment. Mm-hmm. I think they have to come up with something to say. Yeah. Yeah. And
0:33.9	Greg Josbiak loves stupid little puns. So he's gone for all dropping on this occasion.
0:40.3	Probably not the finest Apple 11 tagline they would have done.
0:43.2	No.
0:45.1	But not the most offensive either.
0:48.0	Is there going to be anything at this event that is particularly draw dropping?
0:52.5	Maybe the iPhone 17 Air, I guess.
0:54.9	Maybe.
0:55.9	The iPhone, I was thinking through the iPhone 17 air rumors and the positioning of it at the Apple
1:01.4	event because it's not the best iPhone.
1:04.2	It's not the cheapest iPhone.
1:06.3	It doesn't have the best specs.
1:08.8	And Apple doesn't want everybody to buy the iPhone 17 air, right?
1:12.2	They need people to buy the pro phones more than anything.
1:14.5	That's where they make the most money.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from 9to5Mac, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of 9to5Mac and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.