Put Macintosh in the middle of your company, and some remarkable things start to happen.

Those who shoot from the hip suddenly show signs of organization.

And those who live by the book show glimmers of creativity.

Ideal surfers from people you thought had retired.

Reports that could bore the dead sparkle with graphic clarity.

Or 8th floor will actually communicate with your 7th.

Presentations begin to border on the flamboyant.

And your most tireless worker will actually have time to take an afternoon off.

And a budding genius will be found this, where once a face was seen, but not heard, or

very good.

And one by one, each and every person in your company will begin to discover the power

of Macintosh, the power to be your best.

Hello and welcome to Whole Cassie Best, 30 plus minute conversation you're going to

hear all week long.

I'm your host.

Hey everyone Elijah, joining me today in a sea of Apple journalists, he's the real thing.

The godfather Apple news, he's been covering the tech scene since 1927.

His column on the Model T, huge hit, Leander Cainy is here.

There he is, a speaking of godfathers.

He's been known to break thumbs, verbally threaten, and put animal heads in the beds of

Colt and Mac writers, whatever it takes to keep them in line, cranking out those stories.

He's managing ahead of Colt and Mac, Louis Falls is here.

...