What has surprised me is the thirst for authenticity, the thirst for building real things and long-term

things that exists in crypto right now.

Welcome everyone to Gen C.

This season, we are really focusing on understanding the different

people who are building, influencing, trying to chart the future, specifically through

blockchain and crypto technologies. We have Karen O'Brien on with us today. Karen is someone we met

when she was VP of marketing over at Avalanche. She's now the

CMO at Iota. Iota is a blockchain that's focused specifically on supply chain, the internet

of things, and how sensors and data and kind of the machinery of how sort of stuff moves around the

world can be measured and can be ideally put into a form

that is harder to manipulate. A lot of sort of back-end businesses run on very archaic software,

if it's even software, often it's just pieces of paper. And there is a bunch of folks who really look at blockchain

as an opportunity to sort of rewrite that. So with that said, we're going to get to Karen O'Brien

from Iota. But first, please make sure you subscribe to Gen C and to the CoinDest Podcast Network.

Know that we have consensus Hong Kong coming up in just a few weeks.

So if you haven't gotten your ticket, check that out.

And right after the break, we'll come back with Karen O'Brien.

I'm here with Karen O'Brien. Karen is the CMO of Iota. I'm here with Karen O'Brien.

Karen is the CMO of Iota.

I'm very excited to have this conversation.

We've known each other for a little while.

Yes, we are.

...