Investor Spotlight: Tyler Morgan, BFG Partners
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 4 October 2025
⏱️ 51 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Tyler Morgan, Principal at BFG Partners, about the firm’s approach to early-stage investing in consumer brands. Tyler discusses his career path into venture capital and BFG’s investment focus across food, beverage, supplements, beauty, and pet.
The conversation covers BFG’s investment criteria, deal sourcing methods, diligence process, and the key financial and operational metrics they evaluate in prospective portfolio companies. Tyler also shares insights on navigating fundraising, the importance of warm introductions, and how founders can position their businesses for sustainable growth and strategic exits.
This episode provides a clear, practical perspective for founders, operators, and industry professionals seeking to understand what investors look for and how to build long-term, venture-scale consumer businesses.
Listen now to gain expert insights from BFG Partners and strengthen your strategy for growth and fundraising.
Listen in as they share about:
- Overview of BFG Partners
- Investment Themes & Trends
- Early Metrics & What They Look For
- Deal Sourcing and Evaluation Criteria
- Exit Strategy & LP Expectations
- Diligence & Investment Process
- Pre-Revenue & Early Stage Fundraising
- Practical Advice for Founders & Aspiring Investors
Episode Links:
Website: https://www.bfgpartners.com/
LinkedIn: https://www.linkedin.com/in/tylertmorgan1/
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Hannah's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I think this conversation can be extrapolated to a lot of things. |
| 0:13.9 | And like, you know, if I wanted to go on a date with someone, I think I'd be a lot more inclined |
| 0:18.7 | to go on a date with someone that my friend said, hey, you should meet this person. I really like them. And I'm thinking, well, if my friend really likes this person and I like my friend, then chances are I'm going to have a lot better chance of getting along with this person than a stranger on the internet. That can be applied to businesses, right? I think if someone I respect tends me a deal or a founder that says, |
| 0:39.4 | hey, this is too early for us or this is out of stage or out of scope for us, |
| 0:43.5 | but I was really impressed with this person and his or her knowledge of their own numbers |
| 0:48.8 | and their company, a lot of that guesswork that we talked about earlier, |
| 0:51.9 | about whether a founder knows their business is kind of taken out, right? |
| 0:55.7 | And so that kind of first stage gate for us is we check the box. |
| 1:02.1 | Hey everybody. I'm Hannah Dittman, Operations and Finance correspondent at Startup CPG and the founder of Ready Basics. |
| 1:08.6 | As a former CPG investor, I'm especially excited to host this |
| 1:11.7 | investor spotlight with Tyler Morgan from BFG Partners. If you've ever wondered what investors |
| 1:16.6 | really look for when evaluating an early stage brand, this episode is for you, where we dig into |
| 1:21.2 | the real mechanics of building and backing great consumer businesses. Tyler breaks down how founders |
| 1:26.6 | should model their business, why it's |
| 1:27.9 | critical to vet VCs just as much as they're vetting you, and the importance of having a |
| 1:31.6 | clear vision and knowing how to communicate it. We also talk through contribution margin, the |
| 1:36.7 | shifts happening in how strategics think about acquisitions, and a broader overview of diligence that |
| 1:41.0 | every founder should understand before raising. Whether you're mapping out your |
| 1:44.7 | financial model, thinking about your next capital raise, or just want a sharper lens on how top |
| 1:49.4 | investors assess opportunities, Tyler brings an invaluable perspective you won't want to miss. Enjoy. |
| 2:00.0 | Hey, everybody. Welcome back to the startup CPG podcast. This is Hannah, and today I'm here with Tyler Morgan. Tyler, welcome to the show. |
| 2:07.4 | Thanks, Hannah. It's great to be here. Can you share your title, a brief background of your experience prior to BFG, and what led you to investing in the first place? |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.