Investor Spotlight: Liz Myslik of Loft Growth Partners

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 25 October 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the Startup CPG Podcast, Hannah Dittman sits down with Liz Myslik, Managing Partner at Loft Growth Partners, to dive deep into what it really takes to build, fund, and scale purpose-driven consumer brands. With over 25 years of experience across marketing, manufacturing, operations, and investing, Liz shares her comprehensive perspective on what truly drives sustainable growth in the CPG industry.

They explored how founders can identify product–market fit, develop scalable business models, and maintain strong unit economics from the outset. Liz also offers candid insights on navigating investor relationships, understanding fund dynamics, and leveraging angel networks to bridge early-stage funding gaps. Drawing from her extensive operating experience, she highlights the importance of execution, team development, and maintaining focus amid growth opportunities.

Whether you are a founder preparing to raise capital or an operator focused on building long-term brand equity, this episode delivers valuable strategies and perspective for entrepreneurs committed to growth with purpose.

Listen now to gain practical insights from one of the industry’s most experienced investors and brand builders.

Listen in as they share about:

Liz Myslik’s Career Journey
Loft Growth Partners Overview
What “Ready to Scale” Means
Fundraising & Investor Relations
Growth Strategy & Execution
Business Fundamentals and Metrics
Lessons Learned from Failure
Founder–Investor Alignment
Alternative Funding Paths
The Future of CPG and Investment Trends

Episode Links:

Website: https://www.loftgrowthpartners.com/
LinkedIn: https://www.linkedin.com/in/lizmyslik/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
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Visit host Hannah's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Transcript

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0:00.0	For one thing is the what, right?
0:12.8	I mean, we're looking for businesses that have,
0:15.0	they're solving a real problem for consumers better than anything or anyone else is, and doing so in a way that enhances people's
0:25.2	health and planetary well-being. So this is saying that this product has and brand has a reason
0:32.3	to exist and a reason to win. And that's so easy to explain, but it's the hardest thing in business to do,
0:39.7	I think. So it takes a lot.
0:43.9	Hey, everybody. I'm Hannah Dittman, Operations and Finance Correspondent at startup CPG and the founder
0:49.8	of Ready Basics. As a former CPG investor, I'm especially excited about today's conversation
0:55.2	with Liz Meislich, managing partner at Loft Growth Partners. Liz has seen the consumer world
1:00.7	from every angle, as a marketer, manufacturer, operator, investor, and advisor, and has spent her
1:06.8	career helping purpose-driven brands grow the right way, with strong fundamentals, authentic
1:11.2	missions, and adaptable teams behind them.
1:14.1	In this episode, we dig into what makes great founders stand out, why sustainable
1:17.9	unit economics are non-negotiable, and how to evolve your product based on real
1:21.7	market feedback.
1:23.5	Drawing from two decades in consumer, from scaling brands to advising the next generation of
1:27.7	emerging founders, Liz shares lessons on building enduring businesses and navigating the realities
1:32.9	of fundraising. She talks about how early stage brands can creatively solve the chicken and egg
1:38.2	money dilemma with angel investors and why even great companies get passed on sometimes. Whether
1:43.9	you're refining your business model, preparing to raise capital, or just focused on building something built to last,
1:49.6	Liz brings a rare blend of operator experience, investor insight, and heart for mission-driven entrepreneurship.
1:56.2	Enjoy!
	...

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