Investor Spotlight: Ben Zises, SuperAngel.Fund
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 18 October 2025
⏱️ 54 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Hannah Dittman welcomes Ben Zises, Founder and General Partner at SuperAngel.Fund, for a deep dive into his journey from entrepreneur to seasoned early-stage investor. Ben shares the story behind his transition from real estate and prop-tech to leading one of the most dynamic consumer-focused venture funds in the industry.
The discussion covers Ben’s unique investment approach — combining the agility of an angel investor with the resources of a venture fund — and how his “help-first” philosophy has shaped his relationships with founders. He offers candid insights on what distinguishes exceptional entrepreneurs, the importance of concise and compelling pitch decks, and the financial discipline required to scale a consumer brand successfully.
Ben also explores current market dynamics within the CPG sector, highlighting long-term trends in health, wellness, and supplements. His advice provides valuable perspective for both founders seeking early-stage funding and investors looking to refine their own strategies.
Listen now to gain actionable insights on fundraising, founder relations, and building resilient consumer brands.
Listen in as they share about:
- Ben’s Background and Path to Investing
- The Creation of SuperAngel.Fund
- Investment Strategy & Approach
- Advice for Founders Raising Capital
- Lessons Learned from Angel Investing
- What Makes a Strong Founder
- Market Insights & Trends
- Fundraising & Diligence Best Practices
- Lessons for Institutional Investors
- Pitch Deck Best Practices
Episode Links:
Website: https://www.superangel.vc/
LinkedIn: https://www.linkedin.com/in/bzises/
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Show Links:
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- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
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| 0:00.0 | To kind of get excited about investing in a net new consumer brand today, I think you need to have some proprietary IP. |
| 0:18.1 | And I will also say end unique distribution advantage. And so while 10 years ago, when it was |
| 0:25.3 | sort of maybe the early days of kind of the D to C brands, if you will, you might just, you could |
| 0:29.9 | have gotten away with just being a higher design, better for you, better for the environment. |
| 0:35.2 | Today, those are all table stakes. What you really need is to go beyond that. |
| 0:39.5 | And you need not just unique IP, but coupled that with a unique distribution advantage. |
| 0:45.7 | You need some secret sauce on both of those things to differentiate and get consumers excited. |
| 0:55.1 | Hey, everybody. I'm Hannah Dittman, Operations and Finance Correspondent at Startup CPG and the |
| 1:00.3 | founder of Ready Basics. As a former CPG investor, I'm especially excited to host this |
| 1:04.7 | investor spotlight with Ben Zysis from Super Angel Fund. If you've ever wondered how great |
| 1:09.1 | angel investors spot winners before anyone else, |
| 1:11.9 | this episode is for you. We're sitting down with Ben, who spent over a decade placing some of the |
| 1:16.3 | earliest and smartest bets in consumer. Ben shares how he evaluates founders at the earliest stages, |
| 1:21.3 | what separates good ideas from fundable ones, and why clarity, conviction, and communication |
| 1:26.1 | matter more than perfect numbers. We dive into how he spots telltale signs of strong founders, what makes a pitch deck stand out, |
| 1:32.3 | and why consistent investor updates can make or break your next round. |
| 1:36.3 | We also explore the markets catching his eye right now, from supplements to new forms of consumer wellness |
| 1:41.3 | and how angels can build an edge through discipline and pattern |
| 1:44.5 | recognition. Whether you're raising your first round, refining your deck, or trying to think like |
| 1:48.9 | an investor, Ben brings rare insight from someone who's lived the full journey from prolific angel |
| 1:53.9 | to institutional consumer investor. Enjoy! Hey everybody, welcome back to to the startup CPG podcast. This is Hannah, and today I'm here with Ben Zysis, an investor from Super Angel Fund. Ben, welcome to the show. |
| 2:11.2 | Thanks so much for having me. Can you share your title and a brief background of your experience prior to Super Angel and what led you to |
... |
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