Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference. I am so excited to have Crystal Covington on the show today.

Crystal, you are a multiple entrepreneur.

You have several ventures going.

You have women of Denver, Belavir to organics,

and then of course your marketing firm,

Go Lead Consulting, which I love the way you describe it

as an AI integrated marketing agency,

because that is something that, of course, we are all thinking about how are we using that technology.

But before we get into all of that you're also mom like me so

props I'd love to hear how you got started in business.

Did you always know that you wanted to be an entrepreneur?

Or how did that journey start for you?

I think I did always know that that was the path.

So I had been attracted to this movie.

It's the worst movie even to

list but it was called the first Wives Club and there was this woman that

looked fabulous and she's a villain in the but literally she looked fabulous she

was a therapist and so it was my goal to become a therapist like her and I assumed that that was her own practice and I wanted to be a therapist with my own practice.

I ended up finding that my sense of empathy is too deep and I can't handle other people's problems and listening and processing that I was not going to survive.

So I went a totally different direction. So then I just said, well, I'm going to go get jobs

and see what, where it carries me,

...