Summary
Artificial snow, a plastic hairbrush and a non-spill baby beaker: How do you turn an idea into a successful business? Three entrepreneurs discuss with Evan Davis the process of designing a product and getting it onto the market. How do you finance the project and what's the best way to protect your design from copycats? We'll hear how one inventor risked everything in a legal battle against a company that stole her design. And discover how to create more than 200 types of fake snow.
Guests: Shaun Pulfrey, Founder and CEO, Tangle Teezer
Mandy Haberman, Founder, Haberman Products
Darcey Crownshaw, Founder and MD, Snow Business
Producer: Sally Abrahams.
Transcript
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| 0:00.0 | Thank you for downloading this program. In this edition of the bottom line, a baby bottle, fake snow and a plastic hairbrush. |
| 0:07.5 | Evan Davis talks to three entrepreneurs who've turned their inventions into highly successful companies. |
| 0:14.3 | Hello and welcome to the program. And invention is our theme today. I have three guests who've all created multi-million |
| 0:21.0 | pound businesses from a simple idea, one that may have started with a sketch on the back |
| 0:25.6 | of an envelope. We shall hear their stories and by doing that, I hope we'll get a better |
| 0:29.8 | understanding of the process of invention itself, where it comes from. And crucially, |
| 0:35.1 | the process of taking an invention and getting it out there, developing |
| 0:38.3 | it, making it, selling it, all the steps on the way. Let's meet our three inventors now. |
| 0:43.8 | You've each brought an example of your product with you. So let's have a little bit of show |
| 0:48.2 | and tell here. First up is Mandy Haberman, founder, director of Haberman. What's the product, |
| 0:56.9 | Mandy? Okay, so my business has gone through three stages. It started off with my first invention, which was called the Haberman feeder, |
| 1:03.0 | which was for babies with sucking problems. And I invented that because my daughter was born with |
| 1:09.4 | some problems and was fed with tubes, and I had to find a way around that. |
| 1:14.2 | And from that I built up a mail order business selling the Haberman feeder to hospitals. |
| 1:20.0 | Then I invented the Anyway Up Cup, which was the world's first totally non-spill trainer cup that came out of the child's mouth and sealed by itself. |
| 1:29.9 | This is the original classic one, which is pink. |
| 1:34.4 | It's a beaker with a lid and a spout, |
| 1:37.8 | and I'll show you how it works. |
| 1:40.4 | You pour in your juice. |
| 1:42.8 | I'm pushing the lid on. |
| 1:45.4 | And then, hey, presto, have a drink. |
| 1:48.3 | Right. |
... |
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