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Witness History

Inventing Nutella

Witness History

BBC

History, Personal Journals, Society & Culture

4.41.6K Ratings

🗓️ 25 December 2023

⏱️ 10 minutes

🧾️ Download transcript

Summary

In 1946, Italian confectioner Pietro Ferrero set out to bring chocolate to the masses. His recipe evolved over the years to become a world-famous product.

Thomas Chatenier from the manufacturer tells Uma Doraiswamy how the chocolate and hazelnut formula spread across the globe.

(Photo: The famous spread. Credit: Robert Gauthier/Los Angeles Times/Getty Images)

Transcript

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0:00.0

Does talking to strangers make you happier?

0:04.4

Could aging disgracefully help you live longer?

0:07.8

I'm Dr. Michael Mosley and in my Just One Long Thing podcast series I'll be chatting to doctors and scientists

0:15.1

we'll be covering topics like sleep exercise happiness and staying young with each

0:20.6

of our experts choosing a health hack they claim is the single most effective way you can improve your life.

0:27.0

Just one long thing. Listen first on BBC Sands. History podcast from the BBC World Service with me Uma Doi Swami. I'm going to tell you how

0:46.8

one man's quest for chocolate to be enjoyed by the masses spread across the world. This is the story of how Nutella was created.

0:57.0

Well you have this great flavor of azamuts which is filling your mouth right away and you have

1:06.1

this hint of cocoaa which is also coming and you have this you know this smooth and creamy

1:11.8

texture it is a product which is really

1:15.1

really unique and and and very delicious and you know I'm eating it every day so

1:21.7

it is not a surprise for me it is not a surprise for me and I've been eating it for the last 45 years.

1:30.0

That's Thomas Chateignier and as well as talking with his mouthful, he's also the global

1:36.2

president of Nutella, the chocolate hazelnut spread he's eating there on a slice of toast. But way before him, there was a

1:45.0

a young confectioner Pietro Ferro and it was Pietro who full of entrepreneurial spirit

1:51.0

wanted chocolate to be available to everyone, not just the rich.

1:55.6

More victory celebrations, this time in Trieste.

1:58.6

Italians in Yugoslavs forget their troubles for the moment as the Allied armored columns

2:03.7

rolled by, reminding them that only by cooperation was freedom brought to them in

2:08.2

the hour of need.

2:10.2

Obviously we are after Second World War so there is not a lot of money. It all started in

2:19.2

1946 and we are in Alba. It's a small town in Permonte, so it's in the north of Italy close to terrain.

...

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